Even true statements can sometimes fall into this category if they are damaging to the person’s reputation. This occurs if something you say or publish puts a person in a negative light. For example, if you tape a private customer conversation without approval and use the remarks on your website, you could face an invasion of privacy lawsuit. ![]() ![]() Intentionally violating someone’s privacy when they’re in solitude or seclusion could be grounds for a lawsuit. By publishing the celebrity’s name or photo without permission, a business is invading that person’s privacy. Celebrities typically have legal teams to address this issue, but it can apply to anyone. This occurs when a business uses a person’s name or image in marketing materials without consent. ![]() Misappropriating a person’s name or likeness. Your liability insurance coverage could protect you from financial losses if you or your business is accused of one of these types of invasion of privacy: Common invasion of privacy torts (or wrongful acts) against businesses include misusing a person’s statements for marketing purposes, publishing someone’s likeness without permission, and making email or telephone communications without the opportunity for the recipient to opt out.
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